Jazzy

Digital Experience Designer

Accomplished Creative Design Leader with over 12 years of experience delivering high-impact, user-centred solutions and driving creative execution across premium consumer markets and enterprise environments. A strategic partner to executives, highly adept at translating brand vision into scalable, market-ready digital assets, premium motion design, and global creative campaigns. Proven track record leading cross functional teams and managing studio workflows while remaining deeply hands-on in production tools. A forward-thinking innovator who integrates emerging technologies and AI tools to optimize production speed, scale global outputs, and elevate craft quality without compromise.

My skills

  • Brand & Digital Design 70%
  • UX/UI Design 80%
  • Service & Product Design 50%
  • Web CMS 50%
  • Adobe Creative Suite 80%
  • WCAG 2.0 Guidelines 80%
  • Human-Centred Design 79%
  • Design System 85%

Experience

UX/UI Digital Designer

VGW, Australia

Sep 2021 - Present

As UX/UI Digital Designer at VGW, led the full spectrum of user experience activities for digital products, ensuring design solutions aligned with both business goals and customer needs. Advocated for human-centred design and collaborated closely with cross-functional teams to deliver cohesive, compliant, and brand-aligned user experiences.

Responsibilities:
  • Delivered drove end-to-end UX initiatives across multiple digital products, integrating user needs with organisational objectives.
  • Improved promoted and implemented human-centred design practices, resulting in solutions that balanced user satisfaction with sustainable business outcomes.
  • Led collaborated with product, marketing, and technology stakeholders to deliver consistent and compliant customer experiences throughout the product lifecycle.
  • Led the optimisation and revamp of the corporate website, resulting in a 30% increase in business performance.
  • Developed and maintained wireframes, prototypes, user journeys, and personas to deliver cohesive and accessible experiences across web, iOS, and Android platforms.
  • Strengthened conducted comprehensive user research and testing to identify pain points and inform user-centric design solutions, ensuring alignment with business and customer needs.

UX/UI Designer

Fineseat, Australia

Sep 2020 - Aug 2021

At Fineseat, served as UX/UI Designer, focusing on user research and testing to uncover pain points and inform the design of user-centric digital solutions. Supported the development of intuitive and accessible experiences through the creation of wireframes, personas, and prototypes.

Responsibilities:
  • Improved conducted comprehensive research and usability testing to identify and address user pain points.
  • Developed wireframes, personas, and prototypes to inform and validate design concepts for digital platforms.
  • Managed contributed to the creation of accessible and intuitive user experiences by integrating research insights into the design process.

UX/UI Designer

Rashays Café and Foods, Australia

Jul 2020 - Aug 2020

As UX/UI Designer at Rashays Café and Foods, contributed to the design and delivery of digital products across web, iOS, and Android platforms. Applied user research, analytics, and iterative testing to inform interface.

Responsibilities:
  • Led end-to-end user experience initiatives across digital products, aligning design solutions with both business objectives and customer needs.
  • Managed conducted comprehensive user research and testing to identify pain points and inform the creation of user-centric solutions for web, iOS, and Android platforms.
  • Developed wireframes, personas, prototypes, and interactive mock-ups to deliver intuitive, accessible, and visually consistent digital experiences.

UX/UI Designer

Ecruising Travel, Australia

Oct 2019 - Jul 2020

At Ecruising Travel, worked as a UX/UI Designer responsible for developing and maintaining a pattern library to ensure design consistency. Simplified complex information into intuitive user flows and managed digital assets to uphold cohesive and accessible interfaces.

Responsibilities:
  • Strengthened collaborated with cross-functional teams—including product, marketing, and technology stakeholders—to ensure cohesive and brandaligned customer experiences.
  • Optimised and revamped the corporate website, resulting in a 30% increase in business performance.
  • Coordinated created and maintained a pattern library and design system, standardising visual and functional elements to ensure consistency and accessibility across multiple digital products.
  • Streamlined collaborated with cross-functional teams—including product, marketing, and technology stakeholders—to deliver unified, brand-aligned digital experiences.

Digital Experience Manager, UX/UI

Fitness First

Jan 2013 - Dec 2018

As Digital Experience Manager, UX/UI at Fitness First, I led the end-to-end design and optimisation of digital products, ensuring seamless and engaging experiences across web and mobile platforms. I collaborated closely with stakeholders to unify branding and accessibility standards, leveraging agile methodologies and user research to drive continuous improvement. My role focused on simplifying complex information and proactively addressing user needs to enhance satisfaction and business outcomes.

Responsibilities:
  • Led the end-to-end design and optimisation of digital products, resulting in a 30% increase in business performance through a corporate website revamp.
  • Strengthened championed human-centred design and conducted extensive user research, usability testing, and data analysis to identify pain points and deliver intuitive solutions aligned with business and customer needs.
  • Streamlined collaborated with cross-functional teams across product, marketing, and technology to deliver cohesive, accessible, and brandaligned experiences across web, iOS, and Android platforms.
  • Produced detailed wireframes, high-fidelity mock-ups, interactive prototypes, and maintained a comprehensive pattern library to ensure visual and functional consistency across digital assets.
  • Developed applied A/B and multivariate testing, leveraging analytics and established design systems, to validate design decisions and drive continuous user-centred improvements in Agile and SaaS environments.

Portfolio

pt1

VGW

pt2

Ecruising Travel

pt3

Fitness First

pt4

Fitness First

pt5a

Burgg

pt6

Fineseat

Education

  • 2020Certified UX/UI Design

    TAFE NSW

  • 2010Bachelor of Graphic & Digital Design

     

  • 2008Diploma in Multimedia & Photography